There are two main perks of using box inserts in Retail Packaging. First of all, these are a great way to win the loyalty of your customers. After opening the box when they see an insert it is a relief that their favourite item is safe. Secondly, it will take your packaging to the next level when it comes to product safety during shipping and online delivery. Thus it signifies that you show extra care to safeguard your items. No need to mention, all that will also lead to a clear brand awareness. That is how big names in the industry promote their products with an extra touch of care and responsibility. However, that is not all, numerous other perks might not be visible to you yet. Writing this blog is the core reason to let you focus on these perks.
Are Inserts an Essential Part of Retail Packaging?
To be clear and precise, inserts are not an essential part of all Retail Packaging. These would suit only those products that need some added care and precaution during their transit. Glass bottles, camera lenses, jewellery or any fragile item that will need added care. No need to mention, inserts do add to the cost of your expense. From low-cost paper and cardboard inserts, you can try foam, blister or moulded pulp inserts. In the same way, affordable corrugated boards can also be used for that purpose. Again, the type of insert you choose will strictly depend upon the item you put in it. If you do not have sufficient knowledge ask an expert but do not make a wrong or faulty decision. Many aspects are involved in a single insert production. From exact measurement to the choice of stuff, everything matters.
How to Save Cost for Packaging Inserts?
As mentioned previously an insert will be a costly choice in many cases. It is not a part of the box yet it makes it safe to transit. Those who want to save on these inserts can easily do so by opting for Retail Packaging wholesale. A bulk product of these boxes with inserts will not only save you time but also your precious money and energy. You can produce them in large amounts and get handsome discounts from the manufacturer.
However, keep in mind that whenever you produce Packaging boxes UK in bulk quantity there is no chance for any mistake. Just say that you have made a mistake it will replicate in all your outputs and it will be a waste of material and energy. If the product does not fit in the insert then your effort will be wasted. Therefore we always recommend a high level of accuracy for such a task. If you are not sure about any aspect do not hesitate and take your manufacturer in a loop. Otherwise, it might cost you your money and time.
Are Inserts Also Useful for Display Packaging?
Some might think that inserts are only useful for normal types of boxes. That is not so, just add to your knowledge that these are equally beneficial for Display Packaging. As we know these are meant for showcasing your items on sales counters or near to them. Each box is used as a holder for a variety of items from the same genera. Best suitable for candies, chopsticks, lighters and other such handy items. The reason behind putting them that way is dual. First of all, customers would not notice them if mixed with other items. Second, these comprise small items that are a golden chance for shoplifters. They can silently slip any item in their pocket and purse. That is why shopkeepers and retailers put these items in such boxes on their counters.
Make Your Products Shine on Display Counters
As mentioned previously best way to make your products shine is to put them near or at the sales counter. Here we would take the example of Counter display packaging with inserts. If we ask where would you display your new or most valuable item for sale, your answer will be in a high-traffic area. A place where most of the time people would pass by. In a store or shop, such a place is no other than the sales counter. Even those who just buy a single item would come to the counter to pay the bill. When they do so they will automatically have a look at various items displayed there. Now imagine a box full of various items will have what sort of impact? No doubt it will be a great idea from a sales point of view.
However, there will be no space or margin for ordinarily designed Display packaging boxes. You must play creatively to get the attention of those who come near the counter. Eye-catching displays, designs and layouts are the best way to do so. You can also make use of promotional slogans and enticing labels that would attract your potential customers. For that purpose make use of visible typography, easy-to-read fonts and product-matching colour schemes. All that will tend to attract your target audience and get you more sales.
